Candice Kay is an American designer, skilled pattern-maker, & entrepreneur. The Candice Kay brand produces women’s dress attire, including day to evening looks, cocktail chic attire, and evening wear. Candice Kay creates beautiful designs that inspires feminine beauty & class. The Candice Kay woman is the fashionable, contemporary woman who is always on the go. Whether she’s attending eventful dinners, painting the town with girlfriends, celebrating various occasions or getting down to business, the Candice Kay woman is the perfect blend of elegant and bold.
Candice utilizes her own pattern-making and draping skills to execute intricate design detailing. In every dress, an attractive design detail is accentuated. Candice takes strong consideration in working with various dress silhouettes and classic dress styles while designing cohesive, capsulized collections. From fit and flare to fitted sheath dresses, Candice makes sure women of every shape can select a dress that embodies their style preference.
Candice is the all-encompassing creative director for her company. From sketching to patterning her designs from scratch to administering collection creative directions, along with modeling in her brands’ campaign imagery, Candice is 100% hands-on with portraying her vision. Candice custom designed her rose emblem logo as homage to a prospering woman; representing the growth from a wondrous girl into a woman of refinement.
Candice Kay started designing at the age of 17, when she moved from a small suburb in Smyrna, Georgia to Los Angeles, California. There, she studied fashion design at The Fashion Institute of Design & Merchandising. While studying design, Candice worked in retail for luxury brands on Rodeo Drive and in Beverly Hills, exposing her to the high-end, contemporary fashion market early on in her career. After graduating from The Fashion Institute of Design & Merchandising, Candice moved to New York City to further her studies at The Fashion Institute of Technology..
After one year at FIT, Candice decided to leave school and gain more real world experience in fashion design. She interned with New York based designers to gain hands-on experience and learn the elements comprised in running a fashion company; along with working in upscale restaurants all around Manhattan. Candice accredits her unconventional directions and life experiences from working in retail, design and hospitality industries for molding her into the business entrepreneur she aspired to be.
In the year 2016, Candice incorporated Candice Kay New York. She patterned all of her garments in her bedroom of her New York apartment for her first dress collection. Shortly after finishing the collection, she found that starting the fashion business she always dreamed of was more difficult than she could have ever imagined. Against all odds, Candice has continued to let her ambition guide her into establishing her dream fashion company.
Candice praises her many challenges in pursuing an independent, creative career in fashion. From her own experience, Candice believes that a woman's strongest attributes are her self-assurance and vitality. Candice accredits the ability to bounce back from failures, hardships, conflicts, and heartbreaks as what molds and builds the independent woman of today. This belief inspired Candice to create a dress brand for women like herself, who never shy away from showing their inner strength and confidence.